Almost a third of Brits know farming is important but admit to not really knowing what farms do
Research of 2,000 adults has revealed a quarter only think of farmers as tending to livestock, rather than the production of fruit and vegetables.
However, 65 per cent would be interested in knowing more about where their food comes from.
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Hide AdGen Z respondents were the most likely to consider what effects of products they buy in the supermarket have on the environment, with 68 per cent wanting to make informed choices.
However, it was those over 65 who were most clued-up on what regenerative farming is.
Learning about farming
The research was commissioned by McCain, who sent presenter and Capital Breakfast radio host Roman Kemp to Rectory Farm in Oxfordshire to learn about new regenerative farming practices that can help the environment.
Roman learnt about the new practices that farmer Imogen Stanley, 32, is introducing at the farm, including planting wildflowers to attract birds and insects that help keep bad bugs at bay.
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